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Nintendo Switch 2 Price Jumps to $500 Starting September 1
The Nintendo Switch 2 will see a price increase to $500 beginning September 1, driven by changes in market conditions.
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- The Nintendo Switch 2 will increase in price from $450 to $500.
- The price change takes effect on September 1, with August 31 being the last day for the previous price.
- Nintendo attributes the increase to rising memory prices and broader market conditions.
- New console bundles featuring games and a three-month Switch Online subscription are available.
- Older Switch models, including the Switch Lite, Switch, and Switch OLED, are slated to end sales in the EU early next year.
The price of the Nintendo Switch 2 will increase from $450 to $500, effective September 1. Consumers have until August 31 to purchase the console at its original launch price.
Nintendo attributes this price adjustment to various changes in market conditions that are expected to persist over the medium to long term. Specifically, the company points to rising memory prices, driven by the demand for high-bandwidth memory (HBM) used in artificial intelligence data centers. This increase positions the Nintendo Switch 2 as part of a trend where no modern console is available for less than $500; for example, the Xbox Series S with 512GB of SSD storage also now costs $500 following recent price hikes.
Regional Pricing and New Bundles
The price hike extends beyond the United States. Canadian customers will now pay $680 for the <pokemon id="nintendo-switch-2">Nintendo Switch 2</pokemon>, while those in the European Union will face a price of €499.99, which converts to approximately $580 in U.S. dollars. Online retailer Amazon has already updated its pricing to reflect the new $500 cost, offering a promised 10% discount.
<pokemon id="nintendo">Nintendo</pokemon> is also introducing two new console bundles to the market. One bundle, priced at $550, includes the <pokemon id="nintendo-switch-2">Nintendo Switch 2</pokemon> console along with the game <pokemon id="mario-kart-world">Mario Kart World</pokemon>. A second bundle, costing $530, comes with <pokemon id="nintendo-switch-sports-resort">Nintendo Switch Sports Resort</pokemon>. Both new bundles also feature a three-month subscription to <pokemon id="nintendo">Nintendo</pokemon> Switch Online.
Nintendo's Pricing History and Market Context
<pokemon id="nintendo">Nintendo</pokemon> typically refrains from sales or price reductions unless its hardware sales are significantly underperforming. Historical examples include the <pokemon id="wii-u">Wii U</pokemon> Deluxe Set, which saw a price cut from $350 to $300 in 2013, and the <pokemon id="nintendo-2ds">Nintendo 2DS</pokemon>, which progressively dropped from $130 to $80 in subsequent years. Consoles that maintain strong sales generally do not receive discounts.
The original <pokemon id="nintendo-switch-2">Nintendo Switch</pokemon> maintained its $300 price point for nearly eight years of its lifespan. However, late last year, its price increased to $340 in response to tariffs. The <pokemon id="switch-oled">Switch OLED</pokemon> model currently sells for $400. <pokemon id="nintendo">Nintendo</pokemon> is reportedly planning to phase out its older console models; the company intends to end sales of the <pokemon id="switch-lite">Switch Lite</pokemon>, original <pokemon id="nintendo-switch-2">Switch</pokemon>, and <pokemon id="switch-oled">Switch OLED</pokemon> in the EU early next year.
Future Price Outlook and Tariffs
Even if memory prices stabilize, <pokemon id="nintendo">Nintendo</pokemon> is unlikely to reduce costs if the <pokemon id="nintendo-switch-2">Nintendo Switch 2</pokemon> continues its current sales trajectory. The company's legal representatives have indicated that <pokemon id="nintendo">Nintendo</pokemon> does not plan to offer tariff refunds to customers who purchased consoles or peripherals at inflated prices.
Further price increases could materialize depending on future policy decisions. A recent report from Politico suggests that the Trump administration has considered additional tariffs, specifically targeting semiconductors and devices that incorporate these chips. One proposed tariff plan could directly impact gadget imports, including laptops and gaming consoles. Such measures could lead to the <pokemon id="nintendo-switch-2">Nintendo Switch 2</pokemon> costing $550 or even $600.