Apple TV and Apple One Subscription Prices Increase

Apple has increased the monthly subscription price for Apple TV by $2, bringing it to $15 today. The annual subscription cost for Apple TV also rose by 20 percent, from $99 to $119, Apple said.

Current subscribers will receive one month's notice before the new prices take effect. This marks the latest in a series of price adjustments for the streaming service; its monthly cost previously increased from $10 to $13 in August 2025. Prior to that, monthly prices also saw hikes in October 2023 and October 2022. When it launched in 2019, Apple TV was priced at $5 per month.

Despite the increases, Apple TV continues to operate without commercials. It remains less expensive than some major competitors, such as Netflix, whose ad-free plans start at $20 per month, and Disney+, with ad-free plans beginning at $19 per month. However, Apple TV's content library is considerably smaller compared to many other subscription-based streaming services.

Alongside the Apple TV increase, Apple also raised the monthly cost for an individual subscription to Apple One, moving it from $20 to $22 today. The Apple One bundle includes Apple TV, along with other services like Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and iCloud+.

This adjustment to Apple One's individual plan aligns with recent price changes for its component services. Last month, Apple Music's monthly price increased from $11 to $13. Additionally, Apple increased the prices for other Apple One plans last month, with the Family plan rising from $26 to $28 and the Premier plan from $38 to $40.